The coating industry plays an important role in serving and supporting multiple industries in the national economy. Coatings are widely used in machinery manufacturing, transportation, light industry, chemical, construction and other industries. They are indispensable functional materials. Since 2006, China's coatings production as a whole has maintained a steady growth trend.

According to the data from the "Forecast Industry Market Demand Forecast and Investment Strategic Planning Analysis Report" released by the Foresight Industry Research Institute, by 2014, the total output of the Chinese coatings industry reached 16.64819 million tons, exceeding the 15 million tons mark, a year-on-year increase of 7.87%; 2015 The annual cumulative output of the National Bureau of Statistics was 17.175 million tons, a year-on-year increase of 4.2%. In 2016, China's coating production was 18.997 million tons, a year-on-year increase of 10.61%. It is estimated that in 2017, the output of coatings exceeded 20 million tons.

Sales Forecast of Coatings Industry
Judging from the sales revenue of China's coatings industry from 2008 to 2016, the average annual compound growth rate from 2008 to 2016 was more than 15%. Although affected by macroeconomics, the growth rate fluctuated greatly from 2012 to 2016, but the overall development of the coatings industry is still on the rise. Neutral is expected that China's coatings sales revenue will continue to grow at a rate of about 8% in 2017-2022. By 2022, National coatings sales revenue will reach about 635.4 billion yuan. The optimistic estimate is that the market scale of China's coatings industry will be 710.4 billion yuan in 2022.

Analysis of the development trend of the coating industry
The "Thirteenth Five-Year Plan" of the coatings industry states that benefiting from the demand from both industrial and civilian sectors, the total economic volume of the entire industry has maintained steady growth during the "Thirteenth Five-Year Plan" period, and the average annual growth rate of total output value has been around 6.5%. By 2020, the total output value of the coating industry is expected to increase to about 560 billion yuan; output is calculated at an average annual growth rate of 5%. By 2020, the total output of the coating industry is expected to increase to about 22 million tons.
By 2020, high-quality, environmentally-friendly coatings will account for 57% of total coating production. Enterprise scale. By 2020, there will be more than 10 coatings manufacturers with sales of more than 5 billion yuan, and 20 coatings manufacturers with sales of more than 2 billion yuan. The coatings output of the top 50 coating manufacturers accounts for more than 50% of the total output. Cultivate 2 to 3 large-scale coating enterprise groups with sales exceeding 5 billion yuan and international competitiveness.

Foresight Industry Research analysis believes that the coatings industry has the following development trends:
Trend 1: The coatings industry is moving towards "low carbon"
Everyone knows that nowadays people not only pay more and more attention to health, but also understand the meaning of health more and more thoroughly. Health has become a life issue that people pay more attention to, and coatings companies want to make their products truly popular. , We must use this "low-carbon" storm to develop truly green, environmentally friendly and healthy coating products, and develop our own market in a certain segment.
In the coating industry at home and abroad, there are still many sub-segment products that meet the thinking and pursuit of contemporary people. These products will also be understood and accepted by more and more people with the development of the industry and the development of the market. Domestic paint companies take product quality as the starting point and paint segmentation market as the goal, and boldly move towards the mainstream development trend in the future.

Trend two: the market develops towards network marketing
Internet marketing is no longer a new word. In recent years, the speed of its development has been amazing. Under the pressure of the 2009 economic crisis, in the face of saturated primary and secondary markets and sudden and fierce competition in the tertiary and tertiary markets, the Internet market with more than 300 million netizens has become a market area to be explored.